Sr Site Merchandiser- Digital Experience & Strategy(Remote Or Hybrid) id-484
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their... dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .
Sr. Site Merchandiser, Digital Experience & Strategy
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
As a Senior Site Merchandiser on the Digital Marketing Strategy & Experience team, you will elevate Targets beloved in-store experience to the digital space, driving top-of-funnel engagement across Target.com and the Target app. Youll develop and execute guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences. You will bring a strategic, innovative mind-set to all that you do.
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You will serve as a consumer obsessed digital marketer delivering engaging top of funnel experiences for key enterprise initiatives (this role will focus mainly on the Gifting key initiative.) The role requires a strategic digital marketing and merchandising mindset, business acumen, reporting & analytical skills, and creative sensibility.
The scope of your role includes:
Site Experience Strategy Building: Develop and implement site merchandising experience & traffic driving strategies that drive guest engagement and bring marketing campaigns + business priorities to life. Translate internal and external insights into actionable plans that enhance conversion and optimize the guest journey. Tactics include, but are not limited to: experience item curation & management, traffic optimization, navigation, facets, sort logic, internal search optimization, cross-sell/up-sell, item data strategy, and photography.
Content Strategy & Execution: Plan connected, engaging site content partnering with Category Site Merchandising, Marketing, etc. to ensure enterprise alignment. Provide strategic input to creative teams, ensuring content is both brand-right and performance-driven. Provide strategic direction to broader Site Merch team. Remain flexible and drive change in-season in reaction to business, guest, and competition.
Analytics & Insights: Monitor key performance indicators (KPIs) across devices and platforms, guest behavior, and market trends. Use these insights to refine strategies, influence cross-functional teams, and inform business decisions. Provide routine reporting on performance metrics, offering deep insights for continued optimization.
Cross-Functional Leadership: Establish strong partnerships across Digital, Marketing, and Merchandising teams to create cohesive, high-impact digital experiences and traffic driving strategies.
Innovation & Continuous Improvement: Continuously identify opportunities for innovation in merchandising, technology, and processes. Proactively drive progress, improvement, and advancement to enhance guest experiences (i.e. personalization tactics).
Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About you:
Four-year degree or equivalent experience
4+ years of e-commerce experience
Business acumen with an entrepreneurial, revenue-generating mindset
Must have both strong technical acumen and a creative sensibility
Understanding of broader e-commerce trends and innovations
Demonstrated experience in strategic and cross-functional influence, planning and execution
High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics
Strong written and verbal communication skills with the ability to present to varying levels of leadership
This position may be considered for a Remote or Hybrid (known internally at Target as 'Flex for Your Day') work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
