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Senior Marketing Director, Growth and Analytics ID-10521

Founded in 2013, Collective Health has created an ecosystem of innovative partners across care and benefits delivery, as well as built a powerful and flexible infrastructure to better enable employees and their families to understand, navigate, and pay for healthcare. By reducing the administrative lift of delivering health benefits, providing an intuitive member experience, and improving health outcomes, the company guides employees toward healthier lives and companies toward healthier bottom lines. Collective Health is headquartered in San Mateo, CA with locations in Chicago, IL, and Lehi, UT.

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💼 Job Description

 

We all depend on healthcare throughout our lifetimes, for ourselves, and our families and friends, but it is notoriously difficult to navigate and understand. As an industry that comprises 20% of the US economy we think healthcare should work better for all of us. At Collective Health we believe it’s time for a new day in healthcare where as members we are informed and empowered to make the right care choices when the decisions are urgent and critical.

 

We are looking for an experienced marketing leader with a track record for driving and accelerating revenue growth through creative and targeted demand generation campaigns. Reporting to our Chief Marketing Officer, the Senior Marketing Director, Growth and Analytics role will contribute to immediate results and build future capability. You both create and promote the vision for the performance marketing team and are willing to dive into priority tactics to ensure the team achieves results.

 

🤝 Reports To

 

This position reports directly to the Chief Marketing Officer, Alison Worthington. Alison builds and leads Collective Health’s marketing efforts to help scale the organization’s mission to transform the future of healthcare. Alison has decades of leadership experience from working for notable brands like Coca-Cola, Method, Microsoft, and Starbucks. In addition to her enterprise experience, Alison built a consulting practice as an interim CMO with startups and growth companies like Ancestry.com, GoPro, and Bragg Live Foods, to pivot business strategy, improve storytelling and create marketing plans.

 

💥 What We Need Your Help With

 

Collaborate with Marketing and Sales leadership to prioritize marketing strategies and align programs and measurements with our revenue growth strategy

Build and integrate content marketing and scale across all channels to meet prospects where they are in the buyer's journey

Build and scale our account-based marketing function for successful conversion of prospective buyers to active customers

Drive lead and account generation, conversion from MQL/A to closure

Drive MQLs and extend reach through integrated mix of activities across our Growth Marketing suite: Digital, Field, SDR programs

Direct a structured and strategic analytics and reporting program, including campaign and web metrics, marketing automation, web properties, CRM/email, etc.

Build a framework that creates speed and clarity for investment decisions

Translate learning to finance and commercial team into actionable strategies for the team

Oversee our web properties and marketing automation tools, helping with everything from solution selection to continued integration and tuning

🔍 What We Look For

 

10+ years experience in digital marketing, at least 4 years in a managerial role

Digital marketing experience required including expertise in analytics, A/B and multivariate testing, SEM, SEO, Social, Display, Field, and other inbound marketing channels

B2B experience a must, healthcare or insurance/benefits expertise with long sales cycles also important

Experience building reporting and account-based marketing

Strong sales culture and collaborative mindset

Experience managing cross-functional marketing teams

Demonstrated leadership and managerial abilities

Eye for design and content quality

🦄 Some Perks and Benefits We Offer

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruitingaccommodations@collectivehealth.com.

 

In addition to base salary, you will be eligible for stock options and benefits.

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